Construct · 1 fields · 1 citations

perceived advertising expense: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

consumers' inference of product quality from how much a firm appears to spend on advertising, consistent with signaling accounts.

In advertising, perceived advertising expense refers to consumers' inference of product quality from how much a firm appears to spend on advertising, consistent with signaling accounts. This meaning comes from Kirmani (1989) in Journal of Consumer Research.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how perceived advertising expense sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

accounts1 fields · 1 citationsanchor · a standalone construct inference3 fields · 5 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Kirmani, A., & Wright, P. (1989). Money Talks: Perceived Advertising Expense and Expected Product Quality. Journal of Consumer Research, 16(3), 344. https://doi.org/10.1086/209220

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct