Construct · 1 fields · 1 citations

perceived interactivity: a standalone construct

One name. One construct. A landmark on the map.

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Communication

users' perceptions of how much a medium allows two-way communication, user control and timely responses.

In communication, perceived interactivity refers to users' perceptions of how much a medium allows two-way communication, user control and timely responses. This meaning comes from McMillan (2002) in Journal of Advertising.[1]

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Nearby constructs

control4 fields · 5 citationsjingle · one word, four constructs medium3 fields · 3 citationsjingle · one word, three constructs

References

McMillan, S. J., & Hwang, J. (2002). Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising, 31(3), 29-42. https://doi.org/10.1080/00913367.2002.10673674

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