Construct · 1 fields · 1 citations

perceived message effectiveness: a standalone construct

One name. One construct. A landmark on the map.

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Health communication

audience judgments of how persuasive or useful a health message is, used as a proxy for actual persuasive impact.

In health communication, perceived message effectiveness refers to audience judgments of how persuasive or useful a health message is, used as a proxy for actual persuasive impact. This meaning comes from Dillard (2007) in Human Communication Research.[1]

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Nearby constructs

audience3 fields · 7 citationsjingle · one word, three constructs effectiveness4 fields · 6 citationsjingle · one word, four constructs impact6 fields · 11 citationsjingle · one name, six constructs

References

Dillard, J. P., Shen, L., & Vail, R. G. (2007). Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers. Human Communication Research, 33(4), 467-488. https://doi.org/10.1111/j.1468-2958.2007.00308.x

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