Construct · 1 fields · 1 citations

perceived relationship investment: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a consumer's belief that a retailer devotes resources, effort and attention to maintaining a relationship with regular customers.

In marketing, perceived relationship investment refers to a consumer's belief that a retailer devotes resources, effort and attention to maintaining a relationship with regular customers. This meaning comes from De Wulf (2001) in Journal of Marketing.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs belief4 fields · 4 citationsjingle · one word, four constructs effort2 fields · 2 citationsjingle · one word, two constructs

References

De Wulf, K., Odekerken-Schröder, G., & Iacobucci, D. (2001). Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. Journal of Marketing, 65(4), 33-50. https://doi.org/10.1509/jmkg.65.4.33.18386

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