Construct · 1 fields · 1 citations

personalization-privacy paradox: a standalone construct

One name. One construct. A landmark on the map.

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personalization-privacyparadox1 CONSTRUCTPersonalization-privacyAWAD · MARKETING

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Marketing

the tension that consumers value personalized offers yet are reluctant to share the personal data needed to provide them.

In marketing, personalization-privacy paradox refers to the tension that consumers value personalized offers yet are reluctant to share the personal data needed to provide them. This meaning comes from Awad (2006) in MIS Quarterly.[1]

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Nearby constructs

paradox3 fields · 4 citationsjingle · one word, three constructspersonal data1 fields · 1 citationsanchor · a standalone constructshare2 fields · 2 citationsjingle · one word, two constructs

References

  1. Awad, N. F., & Krishnan, M. S. (2006). The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1. MIS Quarterly, 30(1), 13-28. https://doi.org/10.2307/25148715

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