Construct · 1 fields · 1 citations

persuasion knowledge: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

consumers' knowledge of persuasion tactics, which shapes how they respond to marketers' attempts.

In consumer research, persuasion knowledge refers to consumers' knowledge of persuasion tactics, which shapes how they respond to marketers' attempts. This meaning comes from Friestad (1994) in Journal of Consumer Research.[1]

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Nearby constructs

knowledge6 fields · 12 citationsjingle · one name, six constructs persuasion3 fields · 5 citationsjingle · one word, three constructs sponsorship disclosure1 fields · 1 citationsanchor · a standalone construct

References

Friestad, M., & Wright, P. (1994). The Persuasion Knowledge Model: How People Cope with Persuasion Attempts. Journal of Consumer Research, 21(1), 1-31. https://doi.org/10.1086/209380

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