Construct · 1 fields · 1 citations

phantom decoy: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

an attractive option that appears in a choice set but turns out to be unavailable, shifting preferences among the remaining options.

In consumer research, phantom decoy refers to an attractive option that appears in a choice set but turns out to be unavailable, shifting preferences among the remaining options. This meaning comes from Pratkanis (1992) in Basic and Applied Social Psychology.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how phantom decoy sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

option4 fields · 9 citationsjingle · one word, four constructs phantom1 fields · 1 citationsanchor · a standalone construct

References

Pratkanis, A. R., & Farquhar, P. H. (1992). A Brief History of Research on Phantom Alternatives: Evidence for Seven Empirical Generalizations About Phantoms. Basic and Applied Social Psychology, 13(1), 103-122. https://doi.org/10.1207/s15324834basp1301_9

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct