Construct · 1 fields · 1 citations

phonetic symbolism in pricing: a standalone construct

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phonetic symbolismin pricing1 CONSTRUCTPhonetic symbolism inCOULTER · PRICING

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Pricing

the effect that front vowel and fricative sounds in a rehearsed sale price, which convey smallness, make discounts seem larger.

In pricing, phonetic symbolism in pricing refers to the effect that front vowel and fricative sounds in a rehearsed sale price, which convey smallness, make discounts seem larger. This meaning comes from Coulter (2010) in Journal of Consumer Research.[1]

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Nearby constructs

front2 fields · 2 citationsjingle · one word, two constructssound symbolism1 fields · 1 citationsanchor · a standalone constructSymbolism1 fields · 1 citationsanchor · a standalone construct

References

  1. Coulter, K. S., & Coulter, R. A. (2010). Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing. Journal of Consumer Research, 37(2), 315-328. https://doi.org/10.1086/651241

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