Construct · 1 fields · 1 citations

placebo effects of marketing actions: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the effect by which marketing cues such as a higher price change the actual efficacy or experienced quality of a consumed product.

In consumer research, placebo effects of marketing actions refers to the effect by which marketing cues such as a higher price change the actual efficacy or experienced quality of a consumed product. This meaning comes from Shiv (2005) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how placebo effects of marketing actions sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

efficacy4 fields · 4 citationsjingle · one word, four constructs placebo2 fields · 4 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Shiv, B., Carmon, Z., & Ariely, D. (2005). Placebo Effects of Marketing Actions: Consumers May Get What They Pay For. Journal of Marketing Research, 42(4), 383-393. https://doi.org/10.1509/jmkr.2005.42.4.383

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct