Construct · 1 fields · 1 citations

plain packaging: a standalone construct

One name. One construct. A landmark on the map.

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Tobacco control

removing brand imagery and colors from tobacco packs so the package can no longer function as advertising.

In tobacco control, plain packaging refers to removing brand imagery and colors from tobacco packs so the package can no longer function as advertising. This meaning comes from Wakefield (2008) in Tobacco Control.[1]

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Nearby constructs

control4 fields · 5 citationsjingle · one word, four constructs function5 fields · 6 citationsjingle · one word, five constructs

References

Wakefield, M. A., Germain, D., & Durkin, S. J. (2008). How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study. Tobacco Control, 17(6), 416-421. https://doi.org/10.1136/tc.2008.026732

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