Construct · 1 fields · 1 citations

political economy framework of channels: a standalone construct

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political economyframework of channels1 CONSTRUCTPolitical economySTERN · BUSINESS-TO-BUSINESS

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Business-to-business marketing

a framework analyzing distribution channels as social systems of internal and external economic and political forces.

In business-to-business marketing, political economy framework of channels refers to a framework analyzing distribution channels as social systems of internal and external economic and political forces. This meaning comes from Stern (1980) in Journal of Marketing.[1]

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distribution2 fields · 2 citationsjingle · one word, two constructs

References

  1. Stern, L. W., & Reve, T. (1980). Distribution Channels as Political Economies: A Framework for Comparative Analysis. Journal of Marketing, 44(3), 52-64. https://doi.org/10.1177/002224298004400306

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