Construct · 1 fields · 1 citations

political microtargeting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
politicalmicrotargeting1 CONSTRUCTPolitical microtargetingZUIDERVEEN BORGESIUS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Political communication

campaigns' use of personal data to tailor political messages to small segments of voters.

In political communication, political microtargeting refers to campaigns' use of personal data to tailor political messages to small segments of voters. This meaning comes from Zuiderveen Borgesius (2018) in Utrecht Law Review.[1]

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personal data1 fields · 1 citationsanchor · a standalone construct

References

  1. Zuiderveen Borgesius, F. J., Möller, J., Kruikemeier, S., Ó Fathaigh, R., Irion, K., Dobber, T., Bodo, B., & De Vreese, C. (2018). Online Political Microtargeting: Promises and Threats for Democracy. Utrecht Law Review, 14(1), 82. https://doi.org/10.18352/ulr.420

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