Construct · 1 fields · 1 citations

popular opinion leader intervention: a standalone construct

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Health behavior

training respected members of a social network to endorse safer behavior so that new norms diffuse through the group.

In health behavior, popular opinion leader intervention refers to training respected members of a social network to endorse safer behavior so that new norms diffuse through the group. This meaning comes from Kelly (1991) in American Journal of Public Health.[1]

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Nearby constructs

group4 fields · 4 citationsjingle · one word, four constructs network4 fields · 6 citationsjingle · one word, four constructs opinion leadership6 names · 10 citationsjangle · six names, one contested construct

References

Kelly, J. A., St Lawrence, J. S., Diaz, Y. E., Stevenson, L. Y., Hauth, A. C., Brasfield, T. L., Kalichman, S. C., Smith, J. E., & Andrew, M. E. (1991). HIV risk behavior reduction following intervention with key opinion leaders of population: an experimental analysis. American Journal of Public Health, 81(2), 168-171. https://doi.org/10.2105/ajph.81.2.168

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