Construct · 1 fields · 1 citations

postexperience advertising effect: a standalone construct

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Advertising

the finding that advertising seen after a product experience can alter how consumers remember that experience.

In advertising, postexperience advertising effect refers to the finding that advertising seen after a product experience can alter how consumers remember that experience. This meaning comes from Braun (1999) in Journal of Consumer Research.[1]

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Nearby constructs

experience4 fields · 6 citationsjingle · one word, four constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Braun, K. A. (1999). Postexperience Advertising Effects on Consumer Memory. Journal of Consumer Research, 25(4), 319-334. https://doi.org/10.1086/209542

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