Construct · 1 fields · 1 citations

preference for natural: a standalone construct

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Consumer research

people's preference for natural over artificial products even when they are chemically identical, rooted in both practical and moral motives.

In consumer research, preference for natural refers to people's preference for natural over artificial products even when they are chemically identical, rooted in both practical and moral motives. This meaning comes from Rozin (2004) in Appetite.[1]

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Nearby constructs

natural3 fields · 7 citationsjingle · one word, three constructs need for restoration1 fields · 1 citationsanchor · a standalone construct preference4 fields · 7 citationsjingle · one word, four constructs

References

Rozin, P., Spranca, M., Krieger, Z., Neuhaus, R., Surillo, D., Swerdlin, A., & Wood, K. (2004). Preference for natural: instrumental and ideational/moral motivations, and the contrast between foods and medicines. Appetite, 43(2), 147-154. https://doi.org/10.1016/j.appet.2004.03.005

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