Construct · 1 fields · 1 citations

preference for user-designed products: a standalone construct

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Consumer research

consumers prefer products from firms that rely on user design because they identify with the users who made them.

In consumer research, preference for user-designed products refers to consumers prefer products from firms that rely on user design because they identify with the users who made them. This meaning comes from Dahl (2015) in Management Science.[1]

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Nearby constructs

preference4 fields · 7 citationsjingle · one word, four constructs

References

Dahl, D. W., Fuchs, C., & Schreier, M. (2015). Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science, 61(8), 1978-1988. https://doi.org/10.1287/mnsc.2014.1999

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