Construct · 1 fields · 1 citations

preference mapping: a standalone construct

One name. One construct. A landmark on the map.

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Sensory science

relating consumers' liking scores to products' descriptive profiles in a shared map to find attribute directions that drive preference.

In sensory science, preference mapping refers to relating consumers' liking scores to products' descriptive profiles in a shared map to find attribute directions that drive preference. This meaning comes from McEwan (1996) in Data Handling in Science and Technology.[1]

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Nearby constructs

attribute3 fields · 5 citationsjingle · one word, three constructs drive2 fields · 2 citationsjingle · one word, two constructs preference4 fields · 7 citationsjingle · one word, four constructs

References

McEwan, J. A. (1996). Preference Mapping for Product Optimization. In Data Handling in Science and Technology (pp. 71-102). Elsevier. https://doi.org/10.1016/s0922-3487(96)80027-x

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