Construct · 1 fields · 1 citations

presenter's paradox: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the mismatch where people offering a bundle add small extras expecting more value while evaluators average the items and judge the bundle less favorably.

In consumer research, presenter's paradox refers to the mismatch where people offering a bundle add small extras expecting more value while evaluators average the items and judge the bundle less favorably. This meaning comes from Weaver (2012) in Journal of Consumer Research.[1]

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Nearby constructs

bundle2 fields · 2 citationsjingle · one word, two carriers paradox3 fields · 4 citationsjingle · one word, three constructs value6 fields · 12 citationsjingle · one name, six constructs

References

Weaver, K., Garcia, S. M., & Schwarz, N. (2012). The Presenter's Paradox: Figure 1. Journal of Consumer Research, 39(3), 445-460. https://doi.org/10.1086/664497

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