Construct · 1 fields · 1 citations

price and advertising signals of quality: a standalone construct

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Pricing

a signaling model in which a high-quality firm uses introductory price and seemingly wasteful advertising together to reveal quality to uninformed buyers.

In pricing, price and advertising signals of quality refers to a signaling model in which a high-quality firm uses introductory price and seemingly wasteful advertising together to reveal quality to uninformed buyers. This meaning comes from Milgrom (1986) in Journal of Political Economy.[1]

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Nearby constructs

model3 fields · 3 citationsjingle · one word, three constructs quality6 fields · 13 citationsjingle · one name, six constructs

References

Milgrom, P., & Roberts, J. (1986). Price and Advertising Signals of Product Quality. Journal of Political Economy, 94(4), 796-821. https://doi.org/10.1086/261408

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