Construct · 1 fields · 1 citations

price image: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
price image1 CONSTRUCTPrice imageHAMILTON · PRICING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

a consumer's overall impression of the general price level of a retailer.

In pricing, price image refers to a consumer's overall impression of the general price level of a retailer. This meaning comes from Hamilton (2013) in Journal of Marketing.[1]

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Nearby constructs

image4 fields · 5 citationsjingle · one word, four constructsimpression1 fields · 3 citationsanchor · a standalone constructlevel1 fields · 1 citationsanchor · a standalone construct

References

  1. Hamilton, R., & Chernev, A. (2013). Low Prices are Just the Beginning: Price Image in Retail Management. Journal of Marketing, 77(6), 1-20. https://doi.org/10.1509/jm.08.0204

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