Construct · 1 fields · 1 citations

price-matching guarantee: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

a seller's promise to match or refund the difference if a customer finds a lower price elsewhere.

In retailing, price-matching guarantee refers to a seller's promise to match or refund the difference if a customer finds a lower price elsewhere. This meaning comes from Jain (2000) in Journal of Marketing Research.[1]

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References

Jain, S., & Srivastava, J. (2000). An Experimental and Theoretical Analysis of Price-Matching Refund Policies. Journal of Marketing Research, 37(3), 351-362. https://doi.org/10.1509/jmkr.37.3.351.18773

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