Construct · 1 fields · 1 citations

price partitioning: a standalone construct

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Marketing

dividing a price into a base price and mandatory surcharges, which lowers recalled total cost and raises demand.

In marketing, price partitioning refers to dividing a price into a base price and mandatory surcharges, which lowers recalled total cost and raises demand. This meaning comes from Morwitz (1998) in Journal of Marketing Research.[1]

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Nearby constructs

base3 fields · 4 citationsjingle · one word, three constructs cost4 fields · 4 citationsjingle · one word, four constructs demand4 fields · 4 citationsjingle · one word, four constructs

References

Morwitz, V. G., Greenleaf, E. A., & Johnson, E. J. (1998). Divide and Prosper: Consumers’ Reactions to Partitioned Prices. Journal of Marketing Research, 35(4), 453-463. https://doi.org/10.1177/002224379803500404

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