Construct · 1 fields · 1 citations

price-tier competition: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

the pattern in which price cuts by higher quality tier brands draw share from lower tiers more than the reverse.

In retailing, price-tier competition refers to the pattern in which price cuts by higher quality tier brands draw share from lower tiers more than the reverse. This meaning comes from Blattberg (1989) in Marketing Science.[1]

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Nearby constructs

pattern4 fields · 5 citationsjingle · one word, four constructs quality6 fields · 13 citationsjingle · one name, six constructs share2 fields · 2 citationsjingle · one word, two constructs

References

Blattberg, R. C., & Wisniewski, K. J. (1989). Price-Induced Patterns of Competition. Marketing Science, 8(4), 291-309. https://doi.org/10.1287/mksc.8.4.291

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