Construct · 1 fields · 1 citations

pro-innovation bias: a standalone construct

One name. One construct. A landmark on the map.

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Innovation management

the assumption in diffusion research that an innovation should be adopted by everyone and spread quickly, with little attention to rejection or harm.

In innovation management, pro-innovation bias refers to the assumption in diffusion research that an innovation should be adopted by everyone and spread quickly, with little attention to rejection or harm. This meaning comes from Rogers (2003) in Diffusion of Innovations, 5th Edition.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs bias6 fields · 8 citationsjingle · one name, six constructs diffusion of innovations1 fields · 3 citationsanchor · a standalone construct

References

Rogers, E. M. (2003). Diffusion of Innovations, 5th Edition. Free Press. ISBN 9780743258234

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