Construct · 1 fields · 1 citations

product form: a standalone construct

One name. One construct. A landmark on the map.

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productform1 CONSTRUCTProduct formBLOCH · CONSUMER RESEARCH

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Consumer research

the physical appearance of a product chosen by designers, which evokes psychological and behavioral responses in consumers.

In consumer research, product form refers to the physical appearance of a product chosen by designers, which evokes psychological and behavioral responses in consumers. This meaning comes from Bloch (1995) in Journal of Marketing.[1]

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Nearby constructs

BCMP network1 fields · 1 citationsanchor · a standalone constructbeauty dilemma1 fields · 1 citationsanchor · a standalone constructcircular business model1 fields · 1 citationsanchor · a standalone construct

References

  1. Bloch, P. H. (1995). Seeking the Ideal Form: Product Design and Consumer Response. Journal of Marketing, 59(3), 16-29. https://doi.org/10.1177/002224299505900302

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