Construct · 1 fields · 1 citations

product-harm crisis: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
product-harmcrisis1 CONSTRUCTProduct-harm crisis DAWAR · MARKETING

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Marketing

a well-publicized event in which products are found defective or dangerous, threatening the brand.

In marketing, product-harm crisis refers to a well-publicized event in which products are found defective or dangerous, threatening the brand. This meaning comes from Dawar (2000) in Journal of Marketing Research.[1]

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Nearby constructs

crisis4 fields · 9 citationsjingle · one word, four constructsCSR as crisis buffer1 fields · 1 citationsanchor · a standalone constructevent3 fields · 5 citationsjingle · one word, three constructs

References

  1. Dawar, N., & Pillutla, M. M. (2000). Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations. Journal of Marketing Research, 37(2), 215-226. https://doi.org/10.1509/jmkr.37.2.215.18729

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