Construct · 1 fields · 1 citations

product life cycle: a standalone construct

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Marketing

the proposed sequence of introduction, growth, maturity and decline in a product's sales over time, tested against sales histories of many product categories.

In marketing, product life cycle refers to the proposed sequence of introduction, growth, maturity and decline in a product's sales over time, tested against sales histories of many product categories. This meaning comes from Polli (1969) in The Journal of Business.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct cycle4 fields · 4 citationsjingle · one word, four constructs growth4 fields · 4 citationsjingle · one word, four constructs

References

Polli, R., & Cook, V. (1969). Validity of the Product Life Cycle. The Journal of Business, 42(4), 385. https://doi.org/10.1086/295215

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