Construct · 1 fields · 1 citations

product returns: a standalone construct

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Retailing

customers sending back purchased goods, treated not only as a cost but as a behavior linked to future buying.

In retailing, product returns refers to customers sending back purchased goods, treated not only as a cost but as a behavior linked to future buying. This meaning comes from Petersen (2009) in Journal of Marketing.[1]

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Nearby constructs

cost4 fields · 4 citationsjingle · one word, four constructs future3 fields · 6 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Petersen, J. A., & Kumar, V. (2009). Are Product Returns a Necessary Evil? Antecedents and Consequences. Journal of Marketing, 73(3), 35-51. https://doi.org/10.1509/jmkg.73.3.035

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