Construct · 1 fields · 1 citations

product unit image effect: a standalone construct

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Consumer research

the effect of the number of food units pictured on a package on consumers' estimates of how many units it holds and how much they eat.

In consumer research, product unit image effect refers to the effect of the number of food units pictured on a package on consumers' estimates of how many units it holds and how much they eat. This meaning comes from Madzharov (2010) in Journal of Consumer Psychology.[1]

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Nearby constructs

image4 fields · 5 citationsjingle · one word, four constructs number3 fields · 6 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Madzharov, A. V., & Block, L. G. (2010). Effects of product unit image on consumption of snack foods. Journal of Consumer Psychology, 20(4), 398-409. https://doi.org/10.1016/j.jcps.2010.06.007

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