Construct · 1 fields · 1 citations

projective mapping: a standalone construct

One name. One construct. A landmark on the map.

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Sensory science

a holistic method in which assessors place products on a sheet so that the distances between them reflect perceived differences.

In sensory science, projective mapping refers to a holistic method in which assessors place products on a sheet so that the distances between them reflect perceived differences. This meaning comes from Risvik (1994) in Food Quality and Preference.[1]

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Nearby constructs

place4 fields · 7 citationsjingle · one word, four constructs preference4 fields · 7 citationsjingle · one word, four constructs quality6 fields · 13 citationsjingle · one name, six constructs

References

Risvik, E., McEwan, J. A., Colwill, J. S., Rogers, R., & Lyon, D. H. (1994). Projective mapping: A tool for sensory analysis and consumer research. Food Quality and Preference, 5(4), 263-269. https://doi.org/10.1016/0950-3293(94)90051-5

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