Construct · 1 fields · 1 citations

promotion-induced consumption: a standalone construct

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Marketing science

the tendency for promotions not only to bring purchases forward but also to raise how fast households consume the stockpiled product.

In marketing science, promotion-induced consumption refers to the tendency for promotions not only to bring purchases forward but also to raise how fast households consume the stockpiled product. This meaning comes from Ailawadi (1998) in Journal of Marketing Research.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs forward2 fields · 2 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Ailawadi, K. L., & Neslin, S. A. (1998). The Effect of Promotion on Consumption: Buying More and Consuming it Faster. Journal of Marketing Research, 35(3), 390-398. https://doi.org/10.1177/002224379803500309

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