Construct · 1 fields · 1 citations

Proteus effect: a standalone construct

One name. One construct. A landmark on the map.

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Proteuseffect1 CONSTRUCTProteus effectYEE · COMMUNICATION

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Communication

people conforming to the traits of their avatars, as when taller avatars negotiate more confidently.

In communication, Proteus effect refers to people conforming to the traits of their avatars, as when taller avatars negotiate more confidently. This meaning comes from Yee (2007) in Human Communication Research.[1]

Unit
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References

  1. Yee, N., & Bailenson, J. (2007). The Proteus Effect: The Effect of Transformed Self-Representation on Behavior. Human Communication Research, 33(3), 271-290. https://doi.org/10.1111/j.1468-2958.2007.00299.x

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