Construct · 1 fields · 1 citations

psychographics: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
psychographics1 CONSTRUCTPsychographicsWELLS · MARKETING

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Marketing

describing consumers by activities, interests, opinions and personality rather than only demographics.

In marketing, psychographics refers to describing consumers by activities, interests, opinions and personality rather than only demographics. This meaning comes from Wells (1975) in Journal of Marketing Research.[1]

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References

  1. Wells, W. D. (1975). Psychographics: A Critical Review. Journal of Marketing Research, 12(2), 196-213. https://doi.org/10.1177/002224377501200210

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