Construct · 1 fields · 1 citations

puffery: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
puffery1 CONSTRUCTPufferyROTFELD · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

vague, exaggerated advertising praise that cannot be proven true or false and is legally allowed, yet is still believed by many consumers.

In advertising, puffery refers to vague, exaggerated advertising praise that cannot be proven true or false and is legally allowed, yet is still believed by many consumers. This meaning comes from Rotfeld (1980) in Journal of Advertising.[1]

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still1 fields · 1 citationsanchor · a standalone construct

References

  1. Rotfeld, H. J., & Rotzoll, K. B. (1980). Is Advertising Puffery Believed? Journal of Advertising, 9(3), 16-45. https://doi.org/10.1080/00913367.1980.10673326

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