Construct · 1 fields · 1 citations

push-pull-mooring model: a standalone construct

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Marketing

a model of consumer switching in which push factors, pull factors and mooring constraints jointly shape moving to a new provider.

In marketing, push-pull-mooring model refers to a model of consumer switching in which push factors, pull factors and mooring constraints jointly shape moving to a new provider. This meaning comes from Bansal (2005) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

model3 fields · 3 citationsjingle · one word, three constructs push and pull entrepreneurship1 fields · 1 citationsanchor · a standalone construct

References

Bansal, H. S. (2005). "Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors. Journal of the Academy of Marketing Science, 33(1), 96-115. https://doi.org/10.1177/0092070304267928

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