Construct · 1 fields · 1 citations

R&D-marketing interface: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
R&D-marketinginterface1 CONSTRUCTR&d-marketing interfGUPTA · ENGINEERING MANAGEMENT

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Engineering management

the degree of integration and cooperation between R&D and marketing units in product innovation.

In engineering management, R&D-marketing interface refers to the degree of integration and cooperation between R&D and marketing units in product innovation. This meaning comes from Gupta (1986) in Journal of Marketing.[1]

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Nearby constructs

cooperation4 fields · 4 citationsjingle · one word, four constructsdegree1 fields · 1 citationsanchor · a standalone constructinnovation6 fields · 11 citationsjingle · one name, six constructs

References

  1. Gupta, A. K., Raj, S. P., & Wilemon, D. (1986). A Model for Studying R&D–Marketing Interface in the Product Innovation Process. Journal of Marketing, 50(2), 7-17. https://doi.org/10.1177/002224298605000201

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