Construct · 1 fields · 1 citations

really new products: a standalone construct

One name. One construct. A landmark on the map.

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really newproducts1 CONSTRUCTReally new products HOEFFLER · CONSUMER RESEARCH

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Consumer research

products so novel that consumers cannot easily rely on existing categories to judge them, making preference measurement difficult.

In consumer research, really new products refers to products so novel that consumers cannot easily rely on existing categories to judge them, making preference measurement difficult. This meaning comes from Hoeffler (2003) in Journal of Marketing Research.[1]

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Nearby constructs

measurement3 fields · 5 citationsjingle · one word, three constructspreference4 fields · 7 citationsjingle · one word, four constructs

References

  1. Hoeffler, S. (2003). Measuring Preferences for Really New Products. Journal of Marketing Research, 40(4), 406-420. https://doi.org/10.1509/jmkr.40.4.406.19394

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