Construct · 1 fields · 1 citations

reference price: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
referenceprice1 CONSTRUCTReference priceWINER · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

the price a consumer expects or uses as a standard to judge an offered price.

In marketing, reference price refers to the price a consumer expects or uses as a standard to judge an offered price. This meaning comes from Winer (1986) in Journal of Consumer Research.[1]

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Nearby constructs

52-week high effect1 fields · 1 citationsanchor · a standalone constructadvertised reference price1 fields · 1 citationsanchor · a standalone constructdiscount3 fields · 4 citationsjingle · one word, three constructs

References

  1. Winer, R. S. (1986). A Reference Price Model of Brand Choice for Frequently Purchased Products. Journal of Consumer Research, 13(2), 250-256. https://doi.org/10.1086/209064

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