Construct · 1 fields · 1 citations

referral reward programs: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

programs that give existing customers incentives for bringing in new customers.

In marketing, referral reward programs refers to programs that give existing customers incentives for bringing in new customers. This meaning comes from Ryu (2007) in Journal of Marketing.[1]

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Nearby constructs

reward4 fields · 7 citationsjingle · one word, four constructs

References

Ryu, G., & Feick, L. (2007). A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood. Journal of Marketing, 71(1), 84-94. https://doi.org/10.1509/jmkg.71.1.084

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