Construct · 1 fields · 1 citations

regional strategy of multinationals: a standalone construct

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regional strategyof multinationals1 CONSTRUCTRegional strategy ofRUGMAN · INTERNATIONAL

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International business

the finding that most large multinationals sell mainly within their home region of the triad rather than operating globally.

In international business, regional strategy of multinationals refers to the finding that most large multinationals sell mainly within their home region of the triad rather than operating globally. This meaning comes from Rugman (2004) in Journal of International Business Studies.[1]

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business1 fields · 1 citationsanchor · a standalone constructstrategy4 fields · 4 citationsjingle · one word, four constructs

References

  1. Rugman, A. M., & Verbeke, A. (2004). A perspective on regional and global strategies of multinational enterprises. Journal of International Business Studies, 35(1), 3-18. https://doi.org/10.1057/palgrave.jibs.8400073

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