Construct · 1 fields · 1 citations

relational exchange: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

exchange that develops over time between buyer and seller through awareness, exploration, expansion and commitment.

In marketing, relational exchange refers to exchange that develops over time between buyer and seller through awareness, exploration, expansion and commitment. This meaning comes from Dwyer (1987) in Journal of Marketing.[1]

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Nearby constructs

courtship3 fields · 5 citationsjingle · one word, three constructs awareness3 fields · 5 citationsjingle · one word, three constructs commitment5 fields · 9 citationsjingle · one name, five constructs

References

Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing Buyer-Seller Relationships. Journal of Marketing, 51(2), 11-27. https://doi.org/10.1177/002224298705100202

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