Construct · 1 fields · 1 citations

relationship cultivation strategies: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Public relations

the communication strategies organizations use to build and maintain relationships with publics, such as access, positivity, openness and networking.

In public relations, relationship cultivation strategies refers to the communication strategies organizations use to build and maintain relationships with publics, such as access, positivity, openness and networking. This meaning comes from Ki (2008) in Journal of Public Relations Research.[1]

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cultivation1 fields · 2 citationsanchor · a standalone construct

References

Ki, E., & Hon, L. C. (2008). A Measure of Relationship Cultivation Strategies. Journal of Public Relations Research, 21(1), 1-24. https://doi.org/10.1080/10627260802520488

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