Construct · 1 fields · 1 citations

relationship value: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
relationshipvalue1 CONSTRUCTRelationship valueULAGA · BUSINESS-TO-BUSINESS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

the trade-off between benefits and sacrifices a business customer sees in a supplier relationship, linked to relationship quality.

In business-to-business marketing, relationship value refers to the trade-off between benefits and sacrifices a business customer sees in a supplier relationship, linked to relationship quality. This meaning comes from Ulaga (2006) in European Journal of Marketing.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructquality6 fields · 13 citationsjingle · one name, six constructsrelationship satisfaction1 fields · 1 citationsanchor · a standalone construct

References

  1. Ulaga, W., & Eggert, A. (2006). Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships. European Journal of Marketing, 40(3/4), 311-327. https://doi.org/10.1108/03090560610648075

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