Construct · 1 fields · 1 citations

retail branding: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
retailbranding1 CONSTRUCTRetail brandingAILAWADI · RETAILING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Retailing

how a retailer builds its own brand through store image, assortment, pricing and service, as distinct from the brands it sells.

In retailing, retail branding refers to how a retailer builds its own brand through store image, assortment, pricing and service, as distinct from the brands it sells. This meaning comes from Ailawadi (2004) in Journal of Retailing.[1]

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Nearby constructs

image4 fields · 5 citationsjingle · one word, four constructsservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Ailawadi, K. L., & Keller, K. L. (2004). Understanding retail branding: conceptual insights and research priorities. Journal of Retailing, 80(4), 331-342. https://doi.org/10.1016/j.jretai.2004.10.008

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