Construct · 1 fields · 1 citations

retail therapy: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

shopping undertaken deliberately as a strategy to repair or improve a bad mood.

In consumer research, retail therapy refers to shopping undertaken deliberately as a strategy to repair or improve a bad mood. This meaning comes from Atalay (2011) in Psychology & Marketing.[1]

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Nearby constructs

mood4 fields · 4 citationsjingle · one word, four constructs strategy4 fields · 4 citationsjingle · one word, four constructs

References

Atalay, A. S., & Meloy, M. G. (2011). Retail therapy: A strategic effort to improve mood. Psychology & Marketing, 28(6), 638-659. https://doi.org/10.1002/mar.20404

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