Construct · 1 fields · 1 citations

retargeting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
retargeting1 CONSTRUCTRetargetingLAMBRECHT · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

showing online ads to people based on products they previously viewed on a retailer's website.

In marketing, retargeting refers to showing online ads to people based on products they previously viewed on a retailer's website. This meaning comes from Lambrecht (2013) in Journal of Marketing Research.[1]

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Nearby constructs

haptic retargeting1 fields · 1 citationsanchor · a standalone construct

References

  1. Lambrecht, A., & Tucker, C. (2013). When Does Retargeting Work? Information Specificity in Online Advertising. Journal of Marketing Research, 50(5), 561-576. https://doi.org/10.1509/jmr.11.0503

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