Construct · 1 fields · 1 citations

revenue premium: a standalone construct

One name. One construct. A landmark on the map.

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Marketing strategy

a measure of brand equity equal to the extra revenue a branded good earns over a private label equivalent.

In marketing strategy, revenue premium refers to a measure of brand equity equal to the extra revenue a branded good earns over a private label equivalent. This meaning comes from Ailawadi (2003) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

brand equity6 names · 9 citationsjangle · one name, two rival constructs equity4 fields · 4 citationsjingle · one word, four constructs good2 fields · 5 citationsjingle · one word, two constructs

References

Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A. (2003). Revenue Premium as an Outcome Measure of Brand Equity. Journal of Marketing, 67(4), 1-17. https://doi.org/10.1509/jmkg.67.4.1.18688

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