Construct · 1 fields · 1 citations

reverse product cycle: a standalone construct

One name. One construct. A landmark on the map.

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Innovation management

a pattern in service industries in which innovation moves from efficiency-raising process change to quality improvement and then to new services, reversing the manufacturing sequence.

In innovation management, reverse product cycle refers to a pattern in service industries in which innovation moves from efficiency-raising process change to quality improvement and then to new services, reversing the manufacturing sequence. This meaning comes from Barras (1986) in Research Policy.[1]

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Nearby constructs

cycle4 fields · 4 citationsjingle · one word, four constructs innovation6 fields · 11 citationsjingle · one name, six constructs pattern4 fields · 5 citationsjingle · one word, four constructs

References

Barras, R. (1986). Towards a theory of innovation in services. Research Policy, 15(4), 161-173. https://doi.org/10.1016/0048-7333(86)90012-0

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