Construct · 1 fields · 1 citations

review volume: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

the sheer amount of word of mouth or reviews about a product, which predicted box office revenue better than how positive the reviews were.

In marketing, review volume refers to the sheer amount of word of mouth or reviews about a product, which predicted box office revenue better than how positive the reviews were. This meaning comes from Liu (2006) in Journal of Marketing.[1]

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Nearby constructs

office2 fields · 3 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs volume3 fields · 4 citationsjingle · one word, three constructs

References

Liu, Y. (2006). Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue. Journal of Marketing, 70(3), 74-89. https://doi.org/10.1509/jmkg.70.3.074

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