Construct · 1 fields · 1 citations

rhetoric of management fashion: a standalone construct

One name. One construct. A landmark on the map.

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Organization theory

the persuasive elements that make a management concept fashionable, such as stressing one key factor, linking it to high values and promising success.

In organization theory, rhetoric of management fashion refers to the persuasive elements that make a management concept fashionable, such as stressing one key factor, linking it to high values and promising success. This meaning comes from Kieser (1997) in Organization.[1]

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Nearby constructs

factor3 fields · 4 citationsjingle · one word, three constructs management fashion1 fields · 1 citationsanchor · a standalone construct

References

Kieser, A. (1997). Rhetoric and Myth in Management Fashion. Organization, 4(1), 49-74. https://doi.org/10.1177/135050849741004

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